The High Cost of Hidden Search Terms: How Google Skims Profit from Advertisers
Google claims that search terms are hidden for privacy reasons and not performance reasons, so we wanted to find out: Do…
Author: Collin Slattery
Flat Fee Agency Retainers Are Killing Your Brand’s Growth
If you’re working with a digital agency that charges you a flat monthly fee, they’re either overcharging you now or they’re…
6 Essential Creatives To Run In Your Meta Account
Creative is the absolute biggest performance lever in paid social. It is what gets our foot in the door to connect…
A Winning Google Ads Setup For DTC Brands
Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for…
Google Takes On TikTok – How To Run A YouTube Shorts Campaign
Find out how to build a YouTube Shorts campaign – and revenue.
Google is Robbing You… and You Can’t Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.
Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.
Focus & Permission: A Strategic Approach to Landing Pages
The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here’s how to use it.
Understanding Ads: Demand Generation Vs. Demand Capture
Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.