As you've likely heard, there will be some changes coming in 2021 on Facebook regarding new and updated Apple/iOS operating systems and customer data and tracking. In short, Apple has announced that in 2021 with the rollout of iOS14 for Apple mobile operating systems, it will provide an opt-in prompt for users to be able […]
This may come as a surprise to you, but the keywords that you’re bidding on in Google are not the same as the searches that your ads are showing for. Google has different keyword match types, so your ads are going to be showing for search terms that you don’t want to be bidding on. […]
Online advertising is the largest and most important advertising channel in the world. It is also the most competitive. Professional advertising management will ensure that you maximize your ROI from online advertising.