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- Beginner Adwords
- PPC
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
- PPC
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
- Analytics
- Social Ads
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
- Social Ads
- Landing Pages
CRO and Landing Pages Are No Longer Optional
It’s no secret that businesses advertising online are being squeezed between rising ad costs and increasing competition. Scaling profitably has never…
- Social Ads
6 Essential Creatives To Run In Your Meta Account
Creative is the absolute biggest performance lever in paid social. It is what gets our foot in the door to connect…
- PPC
A Winning Google Ads Setup For DTC Brands
Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for…
- Social Ads
- PPC
How Meta & Google Complement Each Other
Learn how Google & Meta Ads work synergistically to complete the buyer's journey.
- How To
Google Takes On TikTok – How To Run A YouTube Shorts Campaign
Find out how to build a YouTube Shorts campaign - and revenue.
- PPC
Google is Robbing You… and You Can’t Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.
- PPC
Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.
- Social Ads
Focus & Permission: A Strategic Approach to Landing Pages
The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.
- Analytics
- Social Ads
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
- Social Ads
Understanding Ads: Demand Generation Vs. Demand Capture
Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.
- Social Ads
Explaining Apple’s Privacy Changes as they Affect Facebook Advertising
Apple's latest iOS update has drastically changed the game for Facebook advertising. Here's how we're looking at it, and what we're doing to mitigate the damage.
- PPC
Introduction to Negative Keywords in Google Ads
Search terms you don't want to show up for are just as important as search terms you do. This is where negative keywords come in.
- PPC
An Introduction to Google’s Automated Bidding Strategies
Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.
- PPC
- Analytics
A Step-by-Step Google Ads Tutorial To Create Your First Campaign
We have created hundreds of high ROI Google Ads search campaigns. This step-by-step guide shows you how we do it. No prior experience necessary.
- PPC
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
- PPC
The Low Cost, High ROI Advertising Every Business Must Do
What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing?
- PPC
Paid Advertising During A Panic
When panic strikes, the correct approach is often the one that runs opposite to what everyone else is doing.
- Beginner Adwords
- PPC
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
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