Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.
Easy wins in PPC advertising are rare. As advertisers, we're always looking for affordable, high ROI opportunities, but they’re rarer than ever before. One campaign structure that delivers huge bang for the buck and is underutilized is branded search campaigns.
2018 was a big year for Google Adwords. For one thing, they rebranded from Adwords to Google Ads. And if 2018 was any indication, 2019 is going to be another big year for Ads as well. Here are some of our predictions for what will happen to Google Ads in 2019.
Google’s new Local Service Ads program is increasingly popular across various industries, and one area that has seen a great deal of success with the program is fire and water restoration services. This post will break down why it makes sense, how much it costs, where it's available, and what services it covers. Why LSA […]
Google Adwords is expensive, and it can be very hard to create profitable Adwords campaigns. Most of our clients for our ppc management services come to us after having tried and failed to reach profitability with their Adwords campaigns, and one of the primary issues I find in these accounts is low keyword quality scores. […]
Online advertising is a huge market, and it is growing every year. In 2018, total internet advertising is projected to be $228 billion, $40 billion more than the next highest ad channel. Digital advertising is where ad dollars are going, and more businesses than ever are looking to leverage it. Whenever I speak with people […]
Internet advertising is here to stay. While consumers generally dislike online advertising, advertising is the business model on which the entire internet is built. The average American spends 24 hours on the internet per week, so we are spending more time in front of our computer screens than anywhere else but on our pillows. With […]
Continuing with our Beginner Adwords series, we’re going to look at phrase match in Adwords, which is one of 4 keyword matching options available in adwords. The 4 keyword match types are: broad match, broad match modified, phrase match, and exact match. Phrase match is a powerful and popular match type, and is one of […]
Using location targeting in pay-per-click advertising is one of the most important ways that you can narrow your targeting and improve your performance. I’ve previously discussed the basics of location targeting and this post will focus on a more intermediate concept: layered location targeting. Layered location targeting is simply having multiple levels of targeting that […]