ROAS is the most commonly measured metric of success for ecommerce companies, but the general understanding of ROAS is woefully incomplete. Ad-attributed revenue divided by ad spend equals ROAS. It’s a simple formula that provides a good but somewhat simplistic understanding of your advertising’s effectiveness. But what about the variables that go into revenue? By […]
Far too little is written about high level strategy when it comes to digital advertising, but strategy is critical to success. At a base level, digital ads accomplish one of two things: generate demand or capture demand. By understanding each of these goals, we can understand the two top level advertising strategies. Demand Generation & […]
As you've likely heard, there will be some changes coming in 2021 on Facebook regarding new and updated Apple/iOS operating systems and customer data and tracking. In short, Apple has announced that in 2021 with the rollout of iOS14 for Apple mobile operating systems, it will provide an opt-in prompt for users to be able […]
This may come as a surprise to you, but the keywords that you’re bidding on in Google are not the same as the searches that your ads are showing for. Google has different keyword match types, so your ads are going to be showing for search terms that you don’t want to be bidding on. […]
Online advertising is the largest and most important advertising channel in the world. It is also the most competitive. Professional advertising management will ensure that you maximize your ROI from online advertising.