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- PPC
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
- PPC
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
- Paid Social
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
- Paid Social
Meta Audit Trends: The Recurring Issues Holding Back Performance
Over the past few months, we’ve audited multiple Meta ad accounts across different industries, and the same core issues keep surfacing.…
- Paid Social
Less Is More: How We Simplified Our Meta Ad Strategy To Drive Performance
In the ever-changing world of performance marketing, complexity isn’t always the answer. I’ve watched countless brands overcomplicate their Meta advertising, creating…
- Paid Social
How to Successfully Manage Upper Funnel Campaigns on Meta
At Taikun Digital, we’ve seen it time and again. A client’s Meta campaigns are running smoothly, but then… they hit a…
- Paid Social
How We Redeveloped Our Creative Studio
At Taikun Digital, we believe that great performance marketing is an art of continuous refinement. We were delivering high-quality ads that…
- Paid Social
Why Your Meta Ads Performance Is Declining
Running Meta ads is a lot like being an explorer searching for valuable resources. Just as oil prospectors scout for the…
- PPC
- Paid Social
- CRO
Flat Fee Agency Retainers Are Killing Your Brand’s Growth
If you’re working with a digital agency that charges you a flat monthly fee, they’re either overcharging you now or they’re…
- Paid Social
- CRO
CRO and Landing Pages Are No Longer Optional
It’s no secret that businesses advertising online are being squeezed between rising ad costs and increasing competition. Scaling profitably has never…
- Paid Social
6 Essential Creatives To Run In Your Meta Account
Creative is the absolute biggest performance lever in paid social. It is what gets our foot in the door to connect…
- PPC
A Winning Google Ads Setup For DTC Brands
Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for…
- Paid Social
- PPC
How Meta & Google Complement Each Other
Learn how Google & Meta Ads work synergistically to complete the buyer's journey.
- PPC
Google Takes On TikTok – How To Run A YouTube Shorts Campaign
Find out how to build a YouTube Shorts campaign - and revenue.
- PPC
Google is Robbing You… and You Can’t Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.
- PPC
Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.
- Paid Social
Focus & Permission: A Strategic Approach to Landing Pages
The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.
- Paid Social
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
- Paid Social
Understanding Ads: Demand Generation Vs. Demand Capture
Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.
- PPC
Introduction to Negative Keywords in Google Ads
Search terms you don't want to show up for are just as important as search terms you do. This is where negative keywords come in.
- PPC
An Introduction to Google’s Automated Bidding Strategies
Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.
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