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- PPC
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
- PPC
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
- Paid Social
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
- PPC
The High Cost of Hidden Search Terms: How Google Skims Profit from Advertisers
Google claims that search terms are hidden for privacy reasons and not performance reasons, so we wanted to find out: Do…
- Paid Social
Found a Winning Ad? Here’s How to Iterate on It Properly
Let’s say you’ve finally cracked it. You launched a new concept, and it’s outperforming everything else in your account. ROAS is…
- Paid Social
5 Learnings From Auditing Dozens of Meta Ad Accounts
At Taikun, we’ve audited dozens of Meta ad accounts in the past few months. The brands varied, but the patterns were…
- Paid Social
The 3 Creative Brief Mistakes That Quietly Kill Ad Performance
At this stage, you’ve likely got your media buying dialed in. You’re testing hooks, angles, creative formats. You’re launching weekly. But…
- Paid Social
Meta Audit Trends: The Recurring Issues Holding Back Performance
Over the past few months, we’ve audited multiple Meta ad accounts across different industries, and the same core issues keep surfacing.…
- Paid Social
Less Is More: How We Simplified Our Meta Ad Strategy To Drive Performance
In the ever-changing world of performance marketing, complexity isn’t always the answer. I’ve watched countless brands overcomplicate their Meta advertising, creating…
- Paid Social
How to Successfully Manage Upper Funnel Campaigns on Meta
At Taikun Digital, we’ve seen it time and again. A client’s Meta campaigns are running smoothly, but then… they hit a…
- Paid Social
How We Redeveloped Our Creative Studio
At Taikun Digital, we believe that great performance marketing is an art of continuous refinement. We were delivering high-quality ads that…
- Paid Social
Why Your Meta Ads Performance Is Declining
Running Meta ads is a lot like being an explorer searching for valuable resources. Just as oil prospectors scout for the…
- PPC
- Paid Social
- CRO
Flat Fee Agency Retainers Are Killing Your Brand’s Growth
If you’re working with a digital agency that charges you a flat monthly fee, they’re either overcharging you now or they’re…
- Paid Social
- CRO
CRO and Landing Pages Are No Longer Optional
It’s no secret that businesses advertising online are being squeezed between rising ad costs and increasing competition. Scaling profitably has never…
- Paid Social
6 Essential Creatives To Run In Your Meta Account
Creative is the absolute biggest performance lever in paid social. It is what gets our foot in the door to connect…
- PPC
A Winning Google Ads Setup For DTC Brands
Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for…
- Paid Social
- PPC
How Meta & Google Complement Each Other
Learn how Google & Meta Ads work synergistically to complete the buyer's journey.
- PPC
Google Takes On TikTok – How To Run A YouTube Shorts Campaign
Find out how to build a YouTube Shorts campaign - and revenue.
- PPC
Google is Robbing You… and You Can’t Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.
- PPC
Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.
- Paid Social
Focus & Permission: A Strategic Approach to Landing Pages
The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.
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