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Check out our big ideas (and even bigger opinions) on digital ads
Our favorite posts
![Why & How To Create A Branded Search Campaign](/wp-content/uploads/62ee32abf0eb3dd1c2926f62_BANNER4-featured-400x180.jpg)
- Beginner Adwords
- PPC
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
![Remove Wasted PPC Spend with N-gram Analysis](/wp-content/uploads/62f4ebb754964a3501e03246_BANNER8-featured-400x180.jpg)
- PPC
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
![Understanding ROAS: Introducing Clarity to a Simple Metric](/wp-content/uploads/62ee2bd3c33cc7445bb9756c_roas-formula-featured-400x180.png)
- Analytics
- Social Ads
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
![CRO and Landing Pages Are No Longer Optional](/wp-content/uploads/BlogDesignAxB-1-400x180.png)
- Social Ads
- Landing Pages
CRO and Landing Pages Are No Longer Optional
It’s no secret that businesses advertising online are being squeezed between rising ad costs and increasing competition. Scaling profitably has never…
![6 Essential Creatives To Run In Your Meta Account](/wp-content/uploads/HeroImageCreativeBlogPost-400x180.png)
- Social Ads
6 Essential Creatives To Run In Your Meta Account
Creative is the absolute biggest performance lever in paid social. It is what gets our foot in the door to connect…
![A Winning Google Ads Setup For DTC Brands](/wp-content/uploads/GoogleShopifyCartoonV1-400x180.png)
- PPC
A Winning Google Ads Setup For DTC Brands
Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for…
![How Meta & Google Complement Each Other](/wp-content/uploads/65aed7e6720f7c041a884750_StagesOfAwareness-Hero-400x180.jpg)
- Social Ads
- PPC
How Meta & Google Complement Each Other
Learn how Google & Meta Ads work synergistically to complete the buyer's journey.
![Google Takes On TikTok – How To Run A YouTube Shorts Campaign](/wp-content/uploads/64fb560e14e28a1688550b2f_youtube-blog-400x180.png)
- How To
Google Takes On TikTok – How To Run A YouTube Shorts Campaign
Find out how to build a YouTube Shorts campaign - and revenue.
![Google is Robbing You… and You Can’t Stop Them](/wp-content/uploads/63fe6190ccb6595a45e72dd6_image-3-1-400x180.png)
- PPC
Google is Robbing You… and You Can’t Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.
![Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead](/wp-content/uploads/637b9b55986bcd9fc816f80c_PMAX-BLOG-POST-INFOGRAPHIC-01-Edited-400x180.png)
- PPC
Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.
![Focus & Permission: A Strategic Approach to Landing Pages](/wp-content/uploads/62ee2f1558b87805714cd39f_LP-strategy-blog-feature-400x180.jpg)
- Social Ads
Focus & Permission: A Strategic Approach to Landing Pages
The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.
![Understanding ROAS: Introducing Clarity to a Simple Metric](/wp-content/uploads/62ee2bd3c33cc7445bb9756c_roas-formula-featured-400x180.png)
- Analytics
- Social Ads
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
![Understanding Ads: Demand Generation Vs. Demand Capture](/wp-content/uploads/62ee2cbf53f04d07b7651fa1_BANNER6-white-featured-400x180.jpg)
- Social Ads
Understanding Ads: Demand Generation Vs. Demand Capture
Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.
![Explaining Apple’s Privacy Changes as they Affect Facebook Advertising](/wp-content/uploads/62ee32abf0eb3dd1c2926f62_BANNER4-featured-400x180.jpg)
- Social Ads
Explaining Apple’s Privacy Changes as they Affect Facebook Advertising
Apple's latest iOS update has drastically changed the game for Facebook advertising. Here's how we're looking at it, and what we're doing to mitigate the damage.
![Introduction to Negative Keywords in Google Ads](/wp-content/uploads/62ee2f74f0eb3da0de925a79_banner-resized-400x180.jpg)
- PPC
Introduction to Negative Keywords in Google Ads
Search terms you don't want to show up for are just as important as search terms you do. This is where negative keywords come in.
![An Introduction to Google’s Automated Bidding Strategies](/wp-content/uploads/62ee32abf0eb3dd1c2926f62_BANNER4-featured-400x180.jpg)
- PPC
An Introduction to Google’s Automated Bidding Strategies
Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.
![A Step-by-Step Google Ads Tutorial To Create Your First Campaign](/wp-content/uploads/62ee33ff955328ccfe4cf756_BANNER1-featured-1-400x180.jpg)
- PPC
- Analytics
A Step-by-Step Google Ads Tutorial To Create Your First Campaign
We have created hundreds of high ROI Google Ads search campaigns. This step-by-step guide shows you how we do it. No prior experience necessary.
![Remove Wasted PPC Spend with N-gram Analysis](/wp-content/uploads/62f4ebb754964a3501e03246_BANNER8-featured-400x180.jpg)
- PPC
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
![The Low Cost, High ROI Advertising Every Business Must Do](/wp-content/uploads/63fe62bdf4f6d33d3cf2c743_image-7-400x180.png)
- PPC
The Low Cost, High ROI Advertising Every Business Must Do
What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing?
![Paid Advertising During A Panic](/wp-content/uploads/62ee3b6a17fa6359c194842d_BANNER5-featured-400x180.png)
- PPC
Paid Advertising During A Panic
When panic strikes, the correct approach is often the one that runs opposite to what everyone else is doing.
![Why & How To Create A Branded Search Campaign](/wp-content/uploads/62ee32abf0eb3dd1c2926f62_BANNER4-featured-400x180.jpg)
- Beginner Adwords
- PPC
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.