What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing? You’d probably ask me if I needed to see a doctor because I’m not making any […]
Making money with AdWords is hard. One of the most important facets of every successful pay-per-click campaign is good targeting. Learn how to setup location targeting to help shift your PPC campaigns toward profitability.
The best business decisions are made when backed up by data. In the past, access to top-notch data visualization tools was expensive and difficult to setup. With the launch of Google DataStudio, enterprise quality data visualization is now available to everyone.
Digital ad spend surpassed television ad spend for the first time in 2016. With more advertisers and more money moving to digital advertising, now is the best time to move into paid search. It will never be easier than it is today to succeed.
The internet doesn't stop evolving: new rules related to SEO, new hacks and vulnerabilities, new platforms, website software updates, and more. For a website that isn't actively managed, suffering a serious problem is a matter of when, not if.
Online advertising is the largest and most important advertising channel in the world. It is also the most competitive. Professional advertising management will ensure that you maximize your ROI from online advertising.