Using location targeting in pay-per-click advertising is one of the most important ways that you can narrow your targeting and improve your performance. I’ve previously discussed the basics of location targeting and this post will focus on a more intermediate concept: layered location targeting. Layered location targeting is simply having multiple levels of targeting that […]
In our ongoing series to help you get started with successful campaigns on Adwords, we’re going to take a look at ad scheduling. One feature that Adwords provides is what is called ad scheduling. Ad scheduling allows you to choose when to show your ads, when not to show your ads, and whether you want […]
While the moving rate has declined marginally in the last decade, The United States Census Bureau estimates that nearly 100 million people moved in the last 5 years, and approximately 40 million people move each year. Simply put: moving in the United States is big business. Tens of billions of dollars are there for the […]
What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing? You’d probably ask me if I needed to see a doctor because I’m not making any […]
Making money with AdWords is hard. One of the most important facets of every successful pay-per-click campaign is good targeting. Learn how to setup location targeting to help shift your PPC campaigns toward profitability.
The best business decisions are made when backed up by data. In the past, access to top-notch data visualization tools was expensive and difficult to setup. With the launch of Google DataStudio, enterprise quality data visualization is now available to everyone.
Digital ad spend surpassed television ad spend for the first time in 2016. With more advertisers and more money moving to digital advertising, now is the best time to move into paid search. It will never be easier than it is today to succeed.
The internet doesn't stop evolving: new rules related to SEO, new hacks and vulnerabilities, new platforms, website software updates, and more. For a website that isn't actively managed, suffering a serious problem is a matter of when, not if.
Online advertising is the largest and most important advertising channel in the world. It is also the most competitive. Professional advertising management will ensure that you maximize your ROI from online advertising.