Launching Sperm Worms with creative that scales: 4/5 top-spending ads from month one
The opportunity
Sperm Worms, a men’s health gummy targeting sperm health and male vitality, came to Taikun pre-launch with a bold brand identity and zero paid creative. They needed a creative partner who could move fast, match their irreverent tone, and build a library of assets ready to scale on Meta from day one.
The challenge: make a taboo category feel approachable without getting flagged and produce enough creative volume to find winners quickly in a brand new account.
What we did
- In-depth audience mapping and competitive research to position the product within male optimization culture.
- Reframed the core message from “fertility support” to “peak male performance” treating sperm health like creatine for guys who already buy into supplement stacks.
- Developed 50+ assets per month across static, motion graphics, and UGC formats.
- Created a wide range of concepts from gaming loadout screens to F1 podiums to mythological imagery using sports and gaming metaphors to stay Meta-compliant while leaning into the brand’s humor.
Pre-launch creative partnerships require speed and range. We delivered 50+ assets monthly from day one, testing across formats, tones, and visual styles to find what scales and 4 of their 5 highest-spending ads came from our team.
Phil Kiel, Paid Social Director