Breaking through the stigma of Sexual Therapy with the Mojo app
The challenge
Mojo, the men’s sexual wellbeing app, has successfully scaled over 900,000 customers. With that rapid growth comes a creative challenge:how to keep engaging their target audience with new messages, hooks and creative formats.
Taikun’s experienced team of creative strategists and designers were perfectly placed to help break through the stigma around sexual therapy and wellness with impactful new creative assets.
What we did
- Conduct in depth audience, product and creative research
- Creative strategy and brief writing
- Creative asset development across static and animated formats
Putting our creative strategy and design skills to the test with Mojo’s combination of app install objectives and sexual wellbeing concepts was a unique challenge that we embraced across the full team.
Phil Kiel, Paid Social Director