January 12, 2019

Google LSA for Fire & Water Damage Restoration Businesses

by Collin Slattery

Google’s new Local Service Ads program is increasingly popular across various industries, and one area that has seen a great deal of success with the program is fire and water restoration services. This post will break down why it makes sense, how much it costs, where it's available, and what services it covers.

Why LSA Makes Sense for Fire & Water Damage Restoration

Fire and water damage restoration is an extremely competitive industry. Between mom-and-pop companies and numerous national franchises like SERVPRO, it can be a challenge to acquire clients. And traditional online advertising like pay-per-click is very expensive.

While costs vary depending on the submarket, clicks for fire and water damage keywords typically range between $30 and $80. This means that the cost for leads are anywhere from $100 to $500 per lead. LSAs are much less expensive.

How much does it cost?

LSAs are pay-per-qualified-lead instead of pay-per-click, and the cost typically ranges between $60 and $95 per lead. A handful of submarkets are more expensive, with Tampa being the most expensive at $139 per lead. We have a Google Local Service Ads guide if you want to learn even more about how the program works.

How Successful is LSA for restoration businesses?

Based on our own data for LSA clients in the vertical as well as from data from Google, fire and water damage restoration is one of the more profitable verticals. Conversion rates on leads average 40% (based on our own internal data) and according to Google’s data, the program retention rate is 96%.

What Metro Areas Are Open For LSA

Local service ads are not available nationally, and only certain metro areas are available. It is important to note that the entire metro area is covered by LSA and not just the city itself. Currently, the locations where LSAs are available for fire and water damage restoration work are:

  • Atlanta
  • Austin
  • Baltimore
  • Charlotte
  • Chicago
  • Dallas
  • Denver
  • Detroit
  • Ft. Myers-Naples
  • Houston
  • Indianapolis
  • Los Angeles
  • Miami
  • Minneapolis-St. Paul
  • New York
  • Orlando
  • Philadelphia
  • Phoenix
  • Salt Lake City
  • San Bernardino/Riverside
  • San Diego
  • Seattle
  • SF Bay Area
  • Tampa
  • Washington, DC

What Services Can I Advertise?

Water & fire damage restoration actually covers a fairly broad number of different services on the LSA platform, which you are able to choose to advertise for, or not, as you desire. The subcategories are:

  • Fire damage cleanup & repair
  • Water damage cleanup
  • Sewage cleanup
  • Mold inspection
  • Mold Removal
  • Pest Control
  • Painting
  • Plumbing
  • Roofing
  • Remodeling
  • Flooring
  • Other

If you're interested in learning more about Google Local Service Ads and see if it makes sense for your business, contact us today for a free Local Service Ads consult.

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