Taikun Digital
Let's talk ads

Creative Testing Tracker

Download: Creative testing tracker

1. How to Use the Ad Creative Testing Tracker

Overview: The Ad Creative Testing Tracker is designed to help you analyze and optimize your Meta ad creatives effectively. This guide explains how to log tests, track performance, and extract insights to improve your ad strategy.

Step-by-Step Instructions

A. Logging a New Test

  1. Enter a Concept Name – Define the creative concept you are testing (e.g., “Problem-Solution Hook”).
  2. Write a Hypothesis – State what you expect from this test (e.g., “Ads with a customer testimonial will outperform product-focused messaging”).
  3. Select Ad Type – Choose between Static, Carousel, UGC, or High Production.
  4. Launch 5 Ads Per Concept – Each concept should have at least five variations to test effectiveness.

B. Tracking Performance Metrics

  1. Enter Performance Data – After running the test, log key metrics:
    • CPA (Cost Per Acquisition)
    • ROAS (Return on Ad Spend)
    • Conversion Rate
    • CTR (Click-Through Rate)
    • CPC (Cost Per Click)
    • Hook Rate (First 3-Second View Rate)
  2. Analyze Results – Compare metrics across ads to identify the best-performing variation.

C. Adding Insights & Next Steps

  1. Log Qualitative Insights – Document why an ad worked or didn’t (e.g., “Strong call-to-action led to higher CTR”).
  2. Determine Next Steps – Decide whether to iterate, scale, or pause based on performance data.

D. Using the Dashboard

  1. Review Summary Data – The dashboard auto-populates key takeaways.
  2. Identify Trends – Look for recurring patterns in high-performing ads.
  3. Optimize Future Campaigns – Use insights to refine ad concepts and strategies.

2. Suggested Tests to Run

1. Hook Style Test

  1. Hypothesis: A problem-solution opening will capture attention better than a curiosity-based hook.
  2. Test Variations:
    • Problem-Solution Hook – “Struggling with dry skin? This moisturizer fixes it in one use!”
    • Curiosity Hook – “You won’t believe what’s inside this moisturizer…”

2. UGC vs. High-Production Video

  1. Hypothesis: UGC-style ads will drive better engagement and lower CPC than high-production videos.
  2. Test Variations:
    • UGC Video – Influencer-style, casual phone-shot video.
    • High-Production Video – Studio-shot, professionally edited video.

3. Text Overlay vs. No Text Overlay

  1. Hypothesis: Adding bold text overlays will improve ad engagement and comprehension.
  2. Test Variations:
    • Text Overlay – Key benefits appear as animated text.
    • No Text Overlay – Visual storytelling without text.

4. Carousel vs. Single Static Image

  1. Hypothesis: A carousel format showcasing multiple product benefits will drive higher CTR than a single image.
  2. Test Variations:
    • Carousel Ad – Multiple slides explaining different features.
    • Static Image Ad – One strong product shot with a compelling headline.

5. CTA (Call-to-Action) Button Test

  1. Hypothesis: A strong CTA (e.g., “Shop Now”) will drive higher conversion rates than a softer CTA (e.g., “Learn More”).
  2. Test Variations:
    • Strong CTA – “Shop Now” in bold contrasting colors.
    • Soft CTA – “Learn More” with a neutral tone.

3. How to Use the Ad Name Builder

Overview: The Ad Name Builder simplifies naming conventions for your ads, ensuring consistency across campaigns. It uses multiple cell inputs combined with the CONCATENATE formula to generate structured ad names.

Step-by-Step Instructions

A. Input Key Ad Details

  1. Enter Ad Components – Fill in individual cells with relevant information, such as:
    • Concept Name
    • Ad Type (Static, Carousel, UGC, High Production)
    • Hook Type
    • Version Number
  2. Formula Automatically Generates Ad Name – The CONCATENATE formula merges these elements into a single structured name (e.g., “Problem-Solution_UGC_V1”).

B. Benefits of Using the Ad Name Builder

  • Consistency – Ensures a standardized format for easy tracking.
  • Efficiency – Saves time by automatically generating names instead of manual entry.
  • Clarity – Quickly identify and compare ad variations in reports.

By following this guide, you can efficiently track, analyze, and optimize your Meta ad campaigns while maintaining a structured naming convention for better performance insights.

Got 15 minutes? Let’s talk

Book a quick discovery call to find out how we can help you use digital ads to grow your business.

Book a call