The Low Cost, High ROI Advertising Every Business Must Do

By
Collin Slattery
Catergory
PPC
August 23, 2022

What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing? You’d probably ask me if I needed to see a doctor because I’m not making any sense.I’m not delusional; I’m just talking about remarketing.

What is Remarketing?

Even if you’re unfamiliar with the term remarketing, you have certainly experienced it. Have you ever been to a website looking for something and then later you’ve seen that company’s advertisements elsewhere on the web? That’s remarketing. Remarketing is advertising to people who have already visited your website.And while your first thought might be “those ads are annoying” or “I find it creepy” the fact of the matter is remarketing is extremely effective.

How Cheap Is It?

As I mentioned in the title of this piece, remarketing is very cheap. To give you an idea of how cheap remarketing is, we will look at the CPM (cost per 1000 ad impressions) for one of our clients who operates in the residential moving industry. For over 5 million ad impressions the CPMs are:

  • Search: $1,167
  • Remarketing: $13

That’s a CPM that is approximately 1% of what search impressions cost. That’s a lot of visibility for a fraction of the cost.

How High Are The Returns?

We’ve established that remarketing is cheap, but does it also deliver results? Absolutely! When remarketing campaigns are setup well, they can deliver extremely strong returns. Because remarketing ads are targeting people who have already expressed interest in your business and know your brand, they are going to deliver stronger returns when compared to traditional display advertising.For the same client the cost per conversion for the standard display campaign compared to the remarketing campaigns are:

  • Display: $158.08/conversion
  • Remarketing: $63.51/conversion
  • That is 40% of the cost for conversions when compared to a comparable campaign.

Does Remarketing Make Sense For You?

Yes. Because remarketing is targeting people who have already expressed interest in your business, it is an excellent form of advertising no matter what type of business you are.Whether you are just starting to dip your toes in the online advertising waters or you’re a seasoned online advertiser with hundreds of campaigns running, a remarketing campaign is a cost effective and important component of a successful online advertising strategy.

How can we help you grow?

Book a 15 minute discovery call to find out.
Book a call

Ready to make more money with digital ads?

Good. You’re on the right track. Get started by filling out this form.
What’s your monthly PPC ad spend?
How would you describe your business? Check all that apply.
Fill in the blank: “I want to invest in paid advertising so I can  ___________________.”
What happens after you hit submit?
Check your email for an invite to book a discovery call. During the call, we’ll chat for 15 minutes about your business, your paid advertising goals, and whether we're the right fit.
All set! Your info has been sent to us successfully.

Next up: Check your inbox to book your discovery call with us.

And thanks so much for reaching out. We can’t wait to meet you.
Oops! Something went wrong while submitting the form.