Taikun Digital
Let's talk ads

atplab Case Study

Fueling Scalable DTC Growth Through Smarter Advertising
Strategy and Sustained Efficiency for atplab

Default Image

The Challenge

atplab came to Taikun Digital with a clear objective: scale direct-to-consumer revenue without losing efficiency or diluting their brand. At the time, their Meta and Google ad campaigns were stable but stagnant. Performance was plateauing, and they needed a smarter, long-term approach to sustainable growth.

Default Image

Our Strategy

We started by optimizing for efficiency, prioritizing products with low cost per acquisition (CPA) and strong first-purchase profitability. But early wins through Meta’s algorithm revealed an interesting trend: the platform was optimizing toward older, predominantly female users. These customers converted well and delivered strong ROAS in the short term.

However, a deeper cohort analysis told a different story. While these users converted easily, they didn’t stick around. Retention and upsell rates were underwhelming, limiting long-term value.

So we shifted focus.

Unlocking a More Profitable Cohort

We identified a product that appealed to atplab’s ideal demographic: young, athletic, and nutrition-conscious. While the in-platform performance wasn’t as efficient at first glance, we did a deep dive with cohort analyses. We found that over a 12 month period compared to the rest of the customer base:

Default Image

These customers didn’t just buy once, they came back. They engaged with other products. They became brand loyalists. We were getting more cross-sells and upsells with them.

To capitalize on this, we sourced UGC from creators who mirrored this new cohort. These creators added authenticity and relatability to the brand, helping ads resonate more deeply and convert more effectively on Meta.

Scaling With Precision

Beyond media buying, we partnered closely with atplab to navigate key operational challenges:

Default Image Default Image Default Image Default Image Default Image Default Image Default Image Default Image Default Image

With this foundation in place, we helped the team confidently grow through a major inflection point, expanding into a new facility with several times the production capacity.

The Impact

Default Image Default Image Default Image Default Image Default Image Default Image

Conclusion

CPA and ROAS are just the beginning. Real growth comes from understanding who your best customers are, backed by deeper financial data, and building around them.

By focusing on cohort profitability, creator alignment, performance landing pages, and operational readiness, Taikun Digital helped atplab evolve into a brand with deeper engagement, better margins, and long-term scalability.

Default Image

atplap

“Taikun didn’t just help us grow, they helped us grow smarter. Their ability to dig into the data, challenge assumptions, and align our strategy with long-term customer value made all the difference.”

Scott Prunier, atplab

Got 15 minutes? Let’s talk

Book a quick discovery call to find out how we can help you use digital ads to grow your business.

Book a Call