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Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
Google Takes On TikTok - How To Run A YouTube Shorts Campaign
Find out how to build a YouTube Shorts campaign - and revenue.
Google is Robbing You... and You Can't Stop Them
If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.
Shopping-Only Performance Max Account Structure - Smart Shopping Is Dead
Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.
Focus & Permission: A Strategic Approach to Landing Pages
The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.
Understanding ROAS: Introducing Clarity to a Simple Metric
Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.
Understanding Ads: Demand Generation Vs. Demand Capture
Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.
Explaining Apple's Privacy Changes as they Affect Facebook Advertising
Apple's latest iOS update has drastically changed the game for Facebook advertising. Here's how we're looking at it, and what we're doing to mitigate the damage.
Introduction to Negative Keywords in Google Ads
Search terms you don't want to show up for are just as important as search terms you do. This is where negative keywords come in.
An Introduction to Google's Automated Bidding Strategies
Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.
A Step-by-Step Google Ads Tutorial To Create Your First Campaign
We have created hundreds of high ROI Google Ads search campaigns. This step-by-step guide shows you how we do it. No prior experience necessary.
Remove Wasted PPC Spend with N-gram Analysis
One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.
Paid Advertising During A Panic
When panic strikes, the correct approach is often the one that runs opposite to what everyone else is doing.
The Low Cost, High ROI Advertising Every Business Must Do
What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing?
Why & How To Create A Branded Search Campaign
Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.
My thoughts on the Google Partner Program Changes
Google made changes to the Partners program for PPC agencies. These changes force agencies to choose between doing what is best for Google or their clients.
4 Ways to Freshen Up Your Google Ads Account
Want to freshen up your Google Ads account? Here are 4 quick wins to boost your PPC performance.
5 Google Ads Tips & Tricks to Make More Money
Every year brings new advertising products and new strategies designed to generate a positive ROI from AdWords. Here are our top five tips and tricks to succeed with AdWords in 2017.
An Introduction to Single Keyword Ad Groups
Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.
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