There are tons of web services out there, and it can be confusing to understand what each entails. We would know; we offer quite a few of these services! One of our primary business areas is providing website management services to clients. Most businesses don't really know what it takes to keep a website running and are often unclear about what goes into website management.
Website management entails a number of different services that are combined together so you don't have to worry about running your website. Essentially, when you contract out to a company like ours to manage your website, we do all of the website related work and all you need to do is tell us what you need. Management can be broken down into three major categories: Security, content management, and website support.
Website security is the most important component of any good website management service. All websites are under constant attack by hackers and cyber criminals. The vast majority of these attacks are automated and are designed to use your website as a platform to infect your visitors' computers or phish for information. Making sure your site is secure and that the architecture on which it is built is up-to-date is a vital component of any management service. It includes both passive management like setting up good firewalls and things to block potential hackers, and active management which includes things like malware scans and updating your website architecture.
This is the second big component of any website management service. A website should be a static object that never gets updated or improved. The single most important thing you can to do make your website successful is to regularly add content. Adding content to a website is not as simple as pasting some text and clicking publish. Content management includes things like posting blog posts, adding photographs, fixing website pages, and the like.
For example, if you run a restaurant, you will want to keep your menu up to date and add any seasonal menus or specials to the website. Chances are, you don't want to be hassled to do these things and it is easier to outsource this to an outside company where all you have to do is send them an e-mail and they will do it for you.
An important factor to good content management is optimizing the content for the web. Properly formatting content for the web is an art and a science, and it requires understanding of both HTML but SEO as well. This is also true for posting images, which should be optimized both with tags but compressed in size so they keep your website fast.
I like to lump the rest of the activities into general website support. This is going to encompass a wide range of things. For example, if you want to tweak the layout of the website or change the navigation menu it would be part of your website management service. We also include some other services under this umbrella including adding email addresses, helping with forgotten passwords, and answering any questions you may have related to your website or your online business presence.
All websites require management whether it is being outsourced to a company like Taikun Inc. or it is being done by an employee in house. For many companies, it is far more cost effective to outsource these tasks to a firm that specializes in it, as it is difficult and more expensive to find an employee who is effective at all aspects of management.