Social Media Marketing


Social media has become ubiquitous in the last decade. Its influence, importance, and power in the digital marketing world has increased substantially, putting it on par with search.. As a result, having a strong and active social media presence is of paramount importance.  There is more to social media than simply posting content, however, and the challenge is posting the right content on the right platforms targeting the right audiences and engaging with the right people.

The data on social media usage is impressive and each platform has its own strengths and weaknesses.

58% of adults use Facebook

23% of adults use LinkedIn

22% of adults use Pinterest

21% of adults use Instagram

19% of adults use Twitter

Twitter is a hotspot for people getting news and learning about new products and services. For many businesses, Twitter is a great way to connect with customers whether they be consumers or other businesses.

  •      37% of 18-29 year olds use Twitter
  •      25% of 30-49 year olds use Twitter
  •      12% of 50-64 year olds use Twitter
  •      10% of 65+ use Twitter
  •      24% of men use Twitter
  •      21% of women use Twitter

Facebook is the largest and most important social network for nearly all businesses with more than 1.86 billion monthly active users around the globe. If you’re not present and active on Facebook, then your business is missing out on a massive opportunity to increase brand awareness and engage with customers. Here are some key statistics of FB users:

  •      66% of men use Facebook
  •      77% of women use Facebook
  •      87% of 18-29 year olds use Facebook
  •      73% of 30-49 year olds use Facebook
  •      63% of 50-64 year olds use Facebook
  •      56% of 65+ use facebook
  •      70% or more of people in all income brackets are on Facebook.

Snapchat’s IPO is debuting soon and the platform has seen explosive growth over the last few years. Snapchat is a great place to target younger demographics. With filters and video ads, and the ability to convey your brand’s story, it’s ideal for building brand loyalty at a young age.

  • 71% of users are less than 25 years old
  • 70% are women
  • 30% are men
  • 62% make less than 50k

As cameras have become ubiquitous with smart phones and their quality continuously increases, the rise of taking and sharing photos has seem quantum leaps. This can be seen in Instagram’s tremendous growth. Here are the key demographics of Instagram:

  •      53% of 18-29 year olds are users
  •      25% of 30-49 year olds are users
  •      11% of 50-64 year olds are users
  •      6% of 65+ are users
  •      29% of females online use Instagram
  •      22% of males online use Instagram

This is the professional social media network and its users tend to be older and have a higher average income than the previous platforms. LinkedIn is also ideal if you’re targeting other businesses or professionals who will have influence within a business.

  •      31% of adults 30–49 use LinkedIn.
  •      30% of adults 50–64 use LinkedIn.
  •      23% of adults 18–29 use LinkedIn.
  •      21% of adults over 65 use LinkedIn.
  •      28% of online men use LinkedIn.
  •      27% of online women use LinkedIn.

Pinterest has proven itself to be strong resource for businesses that have a lot of visuals. Many users visit pinterest for inspiration and ideas. Having a presence and providing these users with ideas is a great way to get them to remember you when it comes time to make that purchase decision.

  • 34% of 18-29 year olds are users
  • 28% of 30-49 year olds are users
  • 27% of 50-64 year olds are users
  • 17% of 65+ are users
  • 42% of women use pinterest
  • 13% of men use pinterest