Mutual Expectations Agreement

Expectations!? What expectations? Well, we have found over the years that setting expectations from the beginning is vital to a long and successful relationship.

These expectations go both ways. This is a partnership after all, and we want to work together long term. And in a partnership it is only fair to expect things from each other. Successful long term partnerships are our number one goal.

What we expect from you

Brutal Honesty

We don’t know how we’re doing unless you’re brutally honest with us on both the good and the bad, whether it’s reporting, results, or something else. If we’re doing great, let us know! (we love that) But likewise, if you’re not happy with something, let us know that too.


Results take data and data takes time. Quick wins do happen but they’re the exception not the rule.


Our clients always have full ownership of their accounts which means admin access and the ability to make changes. We ask that you refrain from making changes in any of the accounts we are managing. Making changes can interfere with what we’re doing and set our progress back. If you have questions about something, feel free to ask us!

Prompt Communication

Delays in communication mean delays in implementation and results. Try to respond in 1 business day. Even if it is to let us know you need more time!

What you can expect from us

Prompt Communication

Prompt communication is a two way street. We’ll respond to you within one business day. It might not be the full answer, but we'll get back to you no matter what.

Our 100% Effort

We will always put in our 100% best effort to get you results! We can't guarantee that we will get you the results we're trying to achieve (nobody can guarantee results) but we can promise that we'll always put in our absolute best effort.


Not every experiment or test is going to be successful. Our failures teach us what doesn’t work and leads us to success.


One of our core business philosophies is to manage our clients’ money as if it were our own. Which means if we don’t think something makes sense or is worth the money, we’ll let you know. Even if it means less money for us.

Strategic Guidance

We’ve been doing this a long time, and advertising has never been more competitive. This means everything needs to be dialed in from your website to your email automations. We’re here to help. We can and will provide strategic guidance on how to improve your business performance.

Is your business making the most of PPC?

Online advertising is the largest and most important advertising channel in the world. It is also the most competitive. Professional advertising management will ensure that you maximize your ROI from online advertising.

© 2020 Taikun, Inc. All Rights Reserved.

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