Sr. Paid Social Strategist
Remote
Full Time
A little about us:
- Small & fast-growing digital marketing agency 📈
- Fully remote, work from wherever you want! (Literally, wherever you want) 🌎
- Fast-growing company with tons of growth opportunity
This is what we need in a Senior Paid Social Strategist:
- 3.5-6 years of experience with Meta Ads
- E-commerce experience
- Experience simultaneously handling multiple accounts with 5-6 figures of monthly ad spend
- Experience completely owning client relationships
- End-to-end experience creating and executing strong performance marketing campaigns (implementation, optimization, and reporting)
- Someone who holds themselves to a high standard and is always improving 💪
- Relentlessly detail-oriented 🔎
- Able to autonomously and proactively solve problems
Key Responsibilities:
- Develop and refine advanced strategies (audience architecture, creative testing frameworks, measurement-informed optimization).
- Lead creative strategy at scale: concept diversity, format testing, Partnership Ads implementation, creative refresh cadence.
- Lead tougher client conversations and influence stakeholders beyond paid social mechanics.
- Execute deeper analysis (incrementality signals, new vs returning customer impacts, margin/efficiency if data available).
- Mentor Specialists and Strategists via repeatable processes, templates, and reviews.
- Identify strategic risks early (tracking gaps, creative fatigue, audience saturation) and propose corrective plans.
- Partner with Manager/Director on escalations with crisp context and recommended solutions.
Main KPIs:
- Client retention and growth trajectory for assigned accounts.
- Strategic impact (performance wins or high-quality learning outcomes).
- Team leverage (more execution successfully delegated without quality loss).
- Internal quality lift (fewer recurring issues due to your standards/process improvements).
Our clients are:
- Mostly DTC e-comm brands with huge scalability potential
- Mostly American companies, but we occasionally work with clients in Canada, Australia, and other countries
- Monthly budgets range from $50,000/mo to $500,000+/mo
- Many use Shopify as their e-commerce platform
This is what you’ll be doing:
- Implement & optimize ad campaigns as well as develop strategy
- Delegate work to and train more junior team members
- While there is delegation to more junior team members, this role also requires a good amount of implementation
- Delegate work to the design team and developer for ad graphics and landing pages
- Set up attribution and analyze reporting 📊
- Interface with clients via email and calls
How You’ll Be Working:
As a remote-only team, we embrace flexibility and have teammates all over the world. We have 0 tolerance for people who seek to take this position while also working another full time job.
A quick note about growth potential:
- As this is a small company, there is huge potential for growth as the team grows
- They reward aggressive growth in skills and capabilities with aggressive salary increases