Taikun PPC Blog

This may come as a surprise to you, but the keywords that you’re bidding on in Google are not the same as the searches that your ads are showing for. Google has different keyword match types, so your ads are going to be showing for search terms that you don’t want to be bidding on.  […]

Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.

We have created hundreds of high ROI Google Ads search campaigns. This step-by-step guide shows you how we do it. No prior experience necessary.

One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.

When panic strikes, the correct approach is often the one that runs opposite to what everyone else is doing.

Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.

Google made changes to the Partners program for PPC agencies. These changes force agencies to choose between doing what is best for Google or their clients.

Want to freshen up your Google Ads account? Here are 4 quick wins to boost your PPC performance.

Every year brings new advertising products and new strategies designed to generate a positive ROI from AdWords. Here are our top five tips and tricks to succeed with AdWords in 2017.

Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.