This may come as a surprise to you, but the keywords that you’re bidding on in Google are not the same as the searches that your ads are showing for. Google has different keyword match types, so your ads are going to be showing for search terms that you don’t want to be bidding on. […]
Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.
Online advertising is the largest and most important advertising channel in the world. It is also the most competitive. Professional advertising management will ensure that you maximize your ROI from online advertising.