Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.
Easy wins in PPC advertising are rare. As Advertisers--and as an agency who works on behalf of advertisers--we're always looking for affordable, high ROI opportunities, but they’re more rare than ever before. Who doesn’t want to spend a little bit of money and make a lot? Which is one reason I find it amazing that [...]
2018 was a crazy year for Google Adwords. For one thing, they rebranded from Adwords to Google Ads. And if 2018 was any indication, 2019 is going to be another big year for Ads as well. How Adwords changed in 2018 2018 was marked by one key shift that impacted many different aspect of Adwords: [...]
Google Adwords is expensive, and it can be very hard to create profitable Adwords campaigns. Most of our clients for our ppc management services come to us after having tried and failed to reach profitability with their Adwords campaigns, and one of the primary issues I find in these accounts is low keyword quality scores. [...]
Online advertising is a huge market, and it is growing every year. In 2018, total internet advertising is projected to be $228 billion, $40 billion more than the next highest ad channel. Digital advertising is where ad dollars are going, and more businesses than ever are looking to leverage it. Whenever I speak with [...]