Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.
Easy wins in PPC advertising are rare. As Advertisers--and as an agency who works on behalf of advertisers--we're always looking for affordable, high ROI opportunities, but they’re more rare than ever before. Who doesn’t want to spend a little bit of money and make a lot? Which is one reason I find it amazing that [...]
Online advertising is a huge market, and it is growing every year. In 2018, total internet advertising is projected to be $228 billion, $40 billion more than the next highest ad channel. Digital advertising is where ad dollars are going, and more businesses than ever are looking to leverage it. Whenever I speak with [...]
Continuing with our Beginner Adwords series, we’re going to look at phrase match in Adwords, which is one of 4 keyword matching options available in adwords. The 4 keyword match types are: broad match, broad match modified, phrase match, and exact match. Phrase match is a powerful and popular match type, and is one of [...]