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A Winning Google Ads Setup For DTC Brands
  • PPC
March 27, 2024

A Winning Google Ads Setup For DTC Brands

Most ecommerce brands view Google as an afterthought behind Meta. They think that Google is not a strong acquisition channel for…

How Meta & Google Complement Each Other
  • Social Ads
  • PPC
January 22, 2024

How Meta & Google Complement Each Other

Learn how Google & Meta Ads work synergistically to complete the buyer's journey.

Google Takes On TikTok – How To Run A YouTube Shorts Campaign
  • How To
September 8, 2023

Google Takes On TikTok – How To Run A YouTube Shorts Campaign

Find out how to build a YouTube Shorts campaign - and revenue.

Google is Robbing You… and You Can’t Stop Them
  • PPC
February 6, 2023

Google is Robbing You… and You Can’t Stop Them

If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.

Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead
  • PPC
October 4, 2022

Shopping-Only Performance Max Account Structure – Smart Shopping Is Dead

Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.

Focus & Permission: A Strategic Approach to Landing Pages
  • Social Ads
July 12, 2022

Focus & Permission: A Strategic Approach to Landing Pages

The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.

Understanding ROAS: Introducing Clarity to a Simple Metric
  • Analytics
  • Social Ads
April 5, 2021

Understanding ROAS: Introducing Clarity to a Simple Metric

Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.

Understanding Ads: Demand Generation Vs. Demand Capture
  • Social Ads
March 2, 2021

Understanding Ads: Demand Generation Vs. Demand Capture

Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.

Explaining Apple’s Privacy Changes as they Affect Facebook Advertising
  • Social Ads
January 6, 2021

Explaining Apple’s Privacy Changes as they Affect Facebook Advertising

Apple's latest iOS update has drastically changed the game for Facebook advertising. Here's how we're looking at it, and what we're doing to mitigate the damage.

Introduction to Negative Keywords in Google Ads
  • PPC
August 5, 2020

Introduction to Negative Keywords in Google Ads

Search terms you don't want to show up for are just as important as search terms you do. This is where negative keywords come in.

An Introduction to Google’s Automated Bidding Strategies
  • PPC
May 6, 2020

An Introduction to Google’s Automated Bidding Strategies

Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.

A Step-by-Step Google Ads Tutorial To Create Your First Campaign
  • PPC
  • Analytics
May 1, 2020

A Step-by-Step Google Ads Tutorial To Create Your First Campaign

We have created hundreds of high ROI Google Ads search campaigns. This step-by-step guide shows you how we do it. No prior experience necessary.

Remove Wasted PPC Spend with N-gram Analysis
  • PPC
April 16, 2020

Remove Wasted PPC Spend with N-gram Analysis

One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.

The Low Cost, High ROI Advertising Every Business Must Do
  • PPC
March 12, 2020

The Low Cost, High ROI Advertising Every Business Must Do

What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing?

Paid Advertising During A Panic
  • PPC
March 12, 2020

Paid Advertising During A Panic

When panic strikes, the correct approach is often the one that runs opposite to what everyone else is doing.

Why & How To Create A Branded Search Campaign
  • Beginner Adwords
  • PPC
March 10, 2020

Why & How To Create A Branded Search Campaign

Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.

My thoughts on the Google Partner Program Changes
  • PPC
February 26, 2020

My thoughts on the Google Partner Program Changes

Google made changes to the Partners program for PPC agencies. These changes force agencies to choose between doing what is best for Google or their clients.

4 Ways to Freshen Up Your Google Ads Account
  • PPC
February 5, 2020

4 Ways to Freshen Up Your Google Ads Account

Want to freshen up your Google Ads account? Here are 4 quick wins to boost your PPC performance.

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