If you’re advertising on Google, they’re reaching their hand into your pocket and jamming money into theirs.

Smart Shopping is dead. Check out our battle-tested ecommerce account structure that makes Performance Max work for you.

The focus & permission framework offers a strategic way to think about user experience on landing pages to boost conversion rates.

Our expanded ROAS formula helps provide a more complete understanding of the variables that go into your ad performance. Here's how to use it.

Demand generation and demand capture both play important roles in your marketing funnel. How you break them down depends on your advertising goals.

Apple's latest iOS update has drastically changed the game for Facebook advertising. Here's how we're looking at it, and what we're doing to mitigate the damage.

Search terms you don't want to show up for are just as important as search terms you do. This is where negative keywords come in.

Google continues to encourage advertisers to use automated bidding strategies. Here's how they work and which strategies work best and when.

We have created hundreds of high ROI Google Ads search campaigns. This step-by-step guide shows you how we do it. No prior experience necessary.

One of the most important tools in our PPC optimization toolbox is N-gram analysis. Here's how to do it.

What would you say if I told you there’s a large group of customers who already know about your company, have already expressed some interest in your business’s products/services, and that reaching them would cost you next to nothing?

When panic strikes, the correct approach is often the one that runs opposite to what everyone else is doing.

Branded campaigns offer the highest ROI opportunity on paid search. Here's why you need to setup a campaign how to set it up successfully.

Google made changes to the Partners program for PPC agencies. These changes force agencies to choose between doing what is best for Google or their clients.

Want to freshen up your Google Ads account? Here are 4 quick wins to boost your PPC performance.

Every year brings new advertising products and new strategies designed to generate a positive ROI from AdWords. Here are our top five tips and tricks to succeed with AdWords in 2017.

Everyone wants to make money with their online advertising, but very few advertisers do. With the competition in the digital ad space getting fiercer every year, it is harder than ever to have a positive ROI. Single Keyword Ad Groups might be what you need to succeed.

Easy wins in PPC advertising are rare. As advertisers, we're always looking for affordable, high ROI opportunities, but they’re rarer than ever before. One campaign structure that delivers huge bang for the buck and is underutilized is branded search campaigns.